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办公用品市场调研
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3秒自动关闭窗口青岛开发区办公用品&&&&&市场前景
青岛开发区办公用品
调查报告显示，中国文具市场的前景广阔，这是有目共睹的事实，但是产品质量高、具有创新设计的品牌文具才能获得更高附加值。调查报告显示，72.5%的消费者选择文具的参考要素已经不仅仅是产品主要的功能，对于其附属的其它功能则更加感兴趣。青岛开发区办公用品
譬如畅销的各种异形笔就是其中的代表。上海金皇冠金笔市场部的负责人说：“目前市场上的异形笔种类非常多，而且功能越来越多样化，创意也越来越令人匪夷所思，摇摇笔、造型笔、羽毛笔、水果笔、齿轮笔……光是听听这些名字都觉得新鲜。现在的笔已经不单单是单纯的笔了，更像是玩具，甚至是艺术品，除了学生，成年人对这些新鲜玩意儿也非常喜欢，这些异形笔的另一个重要的销售渠道就是企事业单位的礼品和赠品。”
在如今的网络时代，传统的文房四宝正在被键盘鼠标所取代，但钢笔在很多商务人士心中仍然是重要的工作工具，而且，也成为真正深谙生活艺术人士所必不可少的随身物品。一些顶级纪念笔，融合最新的科技、精湛的手工艺、珍贵的原材料、由名师设计，依托有纪念意义的社会题材，非常具有收藏价值和观赏性。
已投稿到：
以上网友发言只代表其个人观点，不代表新浪网的观点或立场。电商成为仅次于亚马逊的第二大B2C电商，曾经一度在全美十大电商中，就有三家是
电商，这足以显示出办公用品电商的发展空间。究其原因，目前的互联网大多是消费互联网，而企业市场无疑有更大的消费能力，办公用品作为企业的重要消费商品，大部分又是需要持续消费的消耗品，因此空间巨大。但是史泰博全品类在中国一年的销量在6亿左右，今天京东竟然宣布2015年得力一家品牌在京东的销量拟突破10亿元！从一个侧面说明插上电商的翅膀后，传统行业将会在中国飞向更广阔的天空。
京东携手得力上线的京东办公生活馆，看似是一个创新的页面，但却透露出办公用品变革的前奏，也预示了办公用品电商未来发展的三个趋势。
办公用品市场
经历了三个阶段。最早是传统线下零售的1.0时代，那时候主要面临的是黑箱操作问题。曾经有业内人士透露，一个年采购额在10万元左右的中小企业，由于供应商的价格不透明，一年浪费在办公用品采购上的费用就高达2万元。此外，办公用品线下销售还有一个问题就是受制于地域，品类有限，质量不一。总体而言，这个阶段办公用品零售商倚重的是“关系”，这也意味着流动一个销售人员，就会失掉一批客户。
第二个阶段是线上销售的2.0时代，互联网消除了中间的经销商环节，也让信息变得对称和透明，企业的办公用品采购进入阳光时代。同时，因为线上的无限空间，也让企业可以获取更为丰富的商品，这个时代比拼的是商品丰富度和价格高低，办公用品电商倚重的是“平台”，他们希望实现的是一站式办公用品网上商城。然而，这个阶段还只是电商的初级阶段，仅仅是将商品从线下搬到线上，尚无法客户的个性化服务等诸多问题。
从京东和得力合作的办公生活馆，可以看到办公用品电商正在进行升级，进入3.0时代。这个时代起码有三个趋势，值得我们关注。趋势之一是场景化，在京东的3D办公生活馆中，企业可以直观看到诸如“宜家”的场景式导购，可以根据会议室、财务室、前台等不同的场景，选购合适的办公商品。场景化是典型的互联网思维，不再是以销售商品为中心，而是从企业客户的角度出发，根据其使用场景实现解决方案的推荐。
趋势之二是智能化，在京东和得力的合作中，京东将大数据用在办公用品的销售中，根据客户的下单频率、订单金额等购买历史数据，为客户智能推荐未来的购买时间和购买商品。这一点对于办公用品尤为重要，因为办公用品很多是消耗品，需要周期采购，如果电商能够结合客户的不同情况，预测购买周期，精准为客户推送合适的办公用品，将能够牢牢锁定客户，提升客户忠诚度。
&上海帝正商贸发展有限公司&
趋势之三是个性化，企业千差万别，企业对办公用品的需求也是五花八门，这时候个性化就显得很关键。在京东的办公用品业务中，就为企业量身打造“上门安装”、“以旧换新”、“定期购”、“定期送”、“产品定制”等个性化的服务解决方案。可以说，办公用品电商卖的不只是商品，更是个性化的服务。曾经有一个公司专门给企业办公服务做外包，就做到了比较大的规模。
在办公用品电商升级的3.0时代，电商做的是技术，靠的是内功，提供的是真正以客户为中心的一站式解决方案，提供的是场景化、智能化和个性化的服务。当然，要想真正迈入3.0时代，也并不容易，对于大数据等技术能力要求很高，也要求电商能够真正以客户为中心，而不是以自我为中心。
对于京东等电商来说，也将借助办公用品市场的拓展，从消费者市场向企业市场扩张。企业市场是一个更加稳定和庞大的市场，史泰博等美国办公用品电商庞大的销售规模是最好的说明，京东在办公用品业务上的拓展无疑将开启新的想象空间。
办公用品的电商化走向深入，将深刻改变办公用品的市场。一家品类齐全、品质过硬的办公用品厂商，一家在大数据、物流、服务、智能选品、人性化交互方面锐意创新的电商，双剑合并，势必搅翻办公用品的千亿市场。在消费端，更好的体验无疑将会促使更多还用传统方式购买办公用品的企业改弦更张，从而加速催熟办公用品电商的大繁荣、大发展。
&上海帝正商贸发展有限公司&
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其他题材概念
办公用品概念股办公用品上市公司
市场关注度：
较昨天&+0%
龙头个股：相关题材：驱动事件：
&&&&&&&&&&&&办公用品开学季，听听总理对大学生有过哪些寄语
各股票与办公用品概念的相关程度
相关性越接近100%，就越有可能成为龙头股！
办公用品概念简介
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