1月16日赣州市开始向市中心城区投放每斤18.4元的政府储备冻猪肉，以保障市民在春节期间吃上实惠肉、放心肉市领导胡雪梅对赣州市部分政府储备冻猪肉投放点进行了走訪调研。
据了解市委市政府高度重视，把保障猪肉供应作为重要民心工程为保障此次冻猪肉平价供应，市财政补贴近30万元本次政府儲备冻猪肉投放从1月16日至22日，为期7天投放总量为50吨，主要供应市中心城区卫府里农贸市场、大润发（三康庙店、章江店、张家围店）超市、华润（万家、V+）超市、坚强超市（红旗店、东阳山店）、世纪华联超市等9个投放点每个投放点都悬挂了“赣州市政府储备猪肉惠民投放点”标识，并公布了监督***
本批次投放的冻猪肉均从巴西、西班牙、德国等地进口，每批次肉品都经过了海关严格检疫均为猪嘚前、后腿去皮去骨精瘦肉。上市前我市还专门将肉品抽样送到市监部门检验，检验结果已公示可放心购买。（徐曦 记者 刘荷英）
“大润发”进驻赣州市场营销策劃方案 学院：经管学院 专业班级：工商081班 指导教师：潘建华老师 团队成员：王坤、肖芳、吴千红、朱冬冬、成志勇 完成时间：2010年11月15日 目录 營销策划的目的与主要任务········································3 1.1营销策划的目的················································3 1.2营销策划的主要任务············································3 策划的必要性与目标的设置········································3 2.1策划的必要性··················································3 2.2营销策划中应注意的事项与目标设置······························4 2.3市场开发策略··················································4 2.4营销策划面对的困难和风险······································5 三．环境分析························································5 3.1微观环境分析··················································5 3.2国内零售业的宏观环境分析·····································10 四．战略方针·······················································13 4.1差异化战略···················································13 4.2聚焦战略·····················································14 五．战略规划及目标················································14 5.1营销战略规划圖···············································14 5.2战略目标——领导赣州零售行业的战略目标·······················14 六．竞争战略······················································15 6.1赣州市区目前的竞争现狀·······································15 6.2市场定位策略——领导者战略···································16 6.3领导者战略的策略·············································17 七．品牌战略······················································17 7.1大润发目前的品牌现状·········································17 7.2品牌战略的目标···············································18 7.3品牌战略规划·················································19 7.4品牌推广策略·················································20 八、营销组合战略··················································20 8.1商品竞争策略·················································20 8.5终端店铺视觉识别策略·········································24 8.6服务筞略：专业服务领导商圈