毕业论文 题 目 交互式合作零售模式创新研究 系 别 市场学系 专 业 市场营销（连锁经营管理方向） 年 级 2008级 层 次 本科 学 号 姓 名 指导老师 2012年4月15日 广东培正学院教务处 目录 1绪论······························································1 2交互式合作营销概述················································2 2.1交互式合作营销介绍··············································2 2.2与传统零售模式区别··············································2 3交互式合作零售竞争优势············································4 3.1转变顾客角色把握市场动态·······································4 3.2培养忠诚顾客，推广品牌效应······································4 3.3减少流通渠道降低企业成本·······································5 3.4整合多种零售模式，提高市场竞争···································5 4交互式合作零售目前存在问题········································5 4.1内涵模糊导致消费者难以接受······································5 4.2多种模式造成零售渠道冲突········································6 4.3员工素质欠缺影响企业声誉········································6 4.4高价商品不易满足大众消费········································6 5如何实施交互式合作零售模式········································7 5.1吸引更多消费鍺参与··············································7 5.2提供高效人员培训与考核··········································7 5.3有效运行企业渠道模式············································8 5.4有效管理交互式零售产品及服务····································8 5.5提高企业社会责任················································8 6结论与展望························································9 参考文献····························································9